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Ukraine’s Market Share in Turkish Tourism Continues its Growth in 2020

Ukrainian tourists
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Like other regions in Europe and across the world, Turkey's travel and tourism industry has been severely affected by the COVID-19 pandemic.

In August 2020, only 2.1 million tourists visited the country; a 69 percent drop compared to August 2019. In the first 8 months of 2020, Turkey’s total tourist arrivals recorded 9.2 million; a devastating drop of 74 percent compared to the same period last year.

DISTRIBUTION OF ARRIVING FOREIGN VISITORS BY YEARS AND MONTHS

 

YEARS

RATE OF CHANGE (%)

MONTHS

2018

2019

2020*

2019/2018

2020/2019

JANUARY

1 461 570

1 539 496

1 787 435

5.33

16.11

FEBRUARY

1 527 070

1 670 238

1 733 112

9.38

3.76

MARCH

2 139 766

2 232 358

 718 097

4.33

-67.83

APRIL

2 655 561

3 293 176

 24 238

24.01

-99.26

MAY

3 678 440

4 022 254

 29 829

9.35

-99.26

JUNE

4 505 594

5 318 984

 214 768

18.05

-95.96

JULY

5 671 801

6 617 380

 932 927

16.67

-85.90

AUGUST

5 383 332

6 307 508

1 814 701

17.17

-71.23

SEPTEMBER

4 792 818

5 426 818

 

13.23

 

OCTOBER

3 755 467

4 291 574

 

14.28

 

NOVEMBER

1 966 277

2 190 622

 

11.41

 

DECEMBER

1 950 705

2 147 878

 

10.11

 

TOTAL

39 488 401

45 058 286

 

14.11

 

8 MONTHLY TOTAL

27 023 134

31 001 394

7 255 107

14.72

-76.60

(*): Provisional Data.

 

Just like in the 2016 crisis, the Ukrainian tourism market draws the Turkish tourism industry’s attention in 2020 during the COVID-19 pandemic.

In recent years, the tourist market share of Ukraine in Turkey has risen two-fold. According to the analysis of Turizmdatabank.com with data from the Ministry of Culture and Tourism and TURKSTAT; the share of Ukrainian tourists coming to Turkey rose to about 4% from 2% 10 years ago.

The table below shows Turkish tourism's top source markets in the first 8 months of 2020.

NATIONALITY

2020*

2020 NAT. RATIO %

2019

2019 NAT. RATIO %

Germany

 789 602

10.88

3 384 199

10.92

Russia Fed.

 772 686

10.65

4 831 341

15.58

Bulgaria

 532 417

7.34

1 693 939

5.46

Ukraine

 520 833

7.18

1 106 456

3.57

United Kingdom (UK)

 465 180

6.41

1 849 764

5.97

OTHER

4 174 389

57.54

18 135 695

58.50

GENERAL TOTAL

7 255 107

100.00

31 001 394

100.00

 

The number of travelers from Germany records 76.6% drop, Russian Federation 84%, Bulgaria 68.5%, Ukraine 53%, and the U.K. 74.8%.

In the 2016 crisis, the number of Ukrainian tourists visiting Turkey rose to a record increase from 706 thousand to 1 million. The recovery in the market continued in the 2017-2019 period, exceeding the 1.5 million mark.

The drop in tourist arrivals from Ukraine is well below the total percentage.

During this period when all markets declined, Ukraine’s share increased. Ukraine's share of 3.2% in 8 months of 2019 has increased to the 8% band this year. In particular, 15% of tourists coming to Turkey in July and August were obtained from the Ukrainian market.

Ukraine, which has shown such a significant improvement in the number of tourists, also shows a recovery in tourism expenditures and tourism income for Turkey.

According to TurkStat findings, Ukrainian tourists visiting Turkey in the last 10 years spent around US$400 to US$450 range per person. Per capita expenditures reached the level of US$1000 for non-package, individual expenditures.

However, per capita income from the Ukrainian market is in a downward trend. Package tour expenditure, which was around US$450 USD in 2012, decreased to US$415 in 2019; Individual spend per capita decreased from US$1,400 to US$1,000.

As 65-70% of the incoming Ukrainian tourists use package tours, the tourism income obtained is also relatively low.

The rapid increase of package tours might be the reason behind the uninterrupted growth of the Ukrainian market.

The number of Ukrainian package tour tourists, which was around 350 thousand in 2012, reached 850 thousand in 2019. Individual arrivals are only around 380 thousand. While the package tourist has grown by 40% in the last 10 years, individual entries have stayed below 10%.

The number of tourists from Ukraine. in Million

 

Total tourists

visited Turkey

Ukrainian tourists

visited Turkey

Ukrainian
share, %

2005

21,12

0,38

1,8

2010

28,63

0,57

2,0

2015

36,24

0,71

1,9

2016

25,35

1,05

4,1

2017

32,41

1,28

4,0

2018

39,49

1,39

3,5

2019

45,06

1,55

3,4

2020

7,25

0,52

15,23*

(*Jully-August average)

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