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Turkish Cargo Raises The Bar for Success

Turkish Cargo SMARTIST

Turkish Cargo, operating from its state-of-the-art facility, SMARTIST - one of the most advanced cargo hubs in the world - continuously raises the bar for success by combining its global flight network of more than 340 destinations and sharing how with 3 videos.

The global brand showcases its strength and potential with a series of three commercial films.

The first film tells about the transoceanic journey of a Barramundi fish, grown in South Asia and served on the same day at a restaurant in New York.



The second film depicts the arrival of a valuable ceramic vase, owned by a Chinese dynasty and auctioned off in Paris, France.

The third film tells a story of a Kiwano melon, grown in Africa, set in a greengrocer counter in Tokyo. As the characters express amazement at hearing the products, that originate from all over the world, have all arrived in Istanbul. The end of each film highlight SMARTIST as “the logistics hub of the globe”.

Turkish Airlines Chairman of the Board and the Executive Committee, Prof. Dr. Ahmet Bolat, stated; “We, as Turkish Airlines, have covered a remarkable distance and made great achievements throughout our country’s aviation history as its national flag carrier. We have always distinguished ourselves from our competitors with our service quality, along with our strong foundation and agile structure. We built SMARTIST, our mega cargo facility that ranks among the largest hubs in the world. With this strategic investment, we have become the bridge of trade between east and west. These achievements stem from not only our unique geographical advantage, but also due to the strategy drawn up in line with the vision, namely "the Future is in the Skies", created during the early days of our country’s aviation.

As the year 2023 is the 100th anniversary of our country’s foundation, this year carries a special significance for us. As part of the targets of Türkiye for its 100th year, we as Turkish Airlines are committed to deliver much more by taking courage from our accomplishments in the past. We have been turning Istanbul into the logistics center of the world with the investments we make and the strategies we have created.”

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