Based in the IHG head office in Denham, just outside London, he will report to Tom Seddon, Chief Marketing Officer.  In this new role, Joe will be responsible for ensuring the seven IHG brands including Holiday Inn, Crowne Plaza and Hotel Indigo remain unique and innovative, while delivering what guests need and want from their hotel stay.

Joe joins IHG from Virgin Atlantic where he served as Head of Design.  In this role, he was responsible for creating the airline's customer experience and brand identity. This included aircraft interiors, uniforms, check-in areas, and the multi-award winning Upper Class Suite.

Joe has a degree in Industrial Design from Brunel University and a Master of Arts from the Royal College of Art.

IHG Chief Marketing Officer, Tom Seddon, commented: "More guests choose to stay in our hotels around the world every year than any other hotel company. In Joe, we've found a world-class brand talent who will play a critical part in ensuring we stay at the forefront of developing unique experiences for our guests."