Sally succeeds Rosemarie Sama who recently resigned following nearly ten years with Reed Exhibitions managing the highly successful AIME event.

A wealth of event industry experience, managing successful shows for Reed Exhibitions and Clarion Events in the UK, and as Acting Event Director for AIME during Rosemarie's recent maternity leave, ensures Sally is perfectly placed to oversee the continued success of AIME.

"The last three months have shown me first-hand what a great event AIME is and I am delighted to accept the role on a permanent basis," Sally said.

"I am excited to now be able to start planning for the future and to continue working with the Melbourne Convention + Visitors Bureau (MCVB), the industry, our exhibitors, visitors, buyers and the talented and dedicated team here at Reed Exhibitions on the next chapter at AIME and hope the event can continue to go from strength-to-strength in the years to come."

Sally's first event will be AIME 2011 taking place at the Melbourne Convention & Exhibition Centre (MCEC), 15-16 February 2011.