Her role with the national carrier will commence 1 November 2010.

Raja Zamilia will sit on the airline's management committee, manage its public relations and look after its branding, advertising and promotions affairs across the globe.

With more than 18 years of experience in the Communications field, Raja Zamilia was recently attached to Kuwait Finance House in Malaysia. Her tenure there required her to work closely with the management team to roll out the expansion plans for the country's first foreign Islamic bank.

Her experience in launching The Ritz-Carlton KL and Hilton Kuala Lumpur as well as overseeing the communications for Pangkor Laut Resort and Tanjong Jara Resort have provided her an edge in understanding the travel and hospitality needs of international consumers.

Exposure as the Head of Communications in these organisations, along with Lafarge and Proton Edar, has been instrumental in shaping her as a key communicator for the organisations she served.