Based in Etihad’s head office in Abu Dhabi, Mrs Kfouri will lead the corporate strategy team working closely with Etihad’s senior management to further align Etihad’s corporate strategy with its business plans and management processes.

James Hogan, Etihad Airways’ Chief Executive Officer, said: “Juliana brings strong industry experience to Etihad, gained predominantly with market-leading companies in South America.

“Her extensive experience in aviation business strategy will be pivotal to Etihad’s next stage of its business development, including strengthening the airline’s alignment to its strategic objectives.”

Ms Kfouri joins Etihad from TAM Linhas Aéreas S.A. where she held the positions of Chief Information Officer and Director of Information Technology, Processes and Projects.

Prior to that, she held senior roles in finance and technology strategic planning, information technology, e-commerce and operations in a range of companies including Grupo Pao de Acucar - Net Serviços de Comunicação S.A. and the financial division of Grupo Silvio Santos.