Since his arrival in China in 2009 he worked as Country Manager China for Pacific World Beijing overseeing operations and business development into the region. Before moving to Asia he was holding the position of the Regional Director USA & Canada by the German Convention Bureau (GCB). In this role he was responsible for their North American operations and strengthened Germany’s position as a top destination for meetings incentive travel and convention business by creating new marketing and sales opportunities to bring together partners from the German and North American MICE industry. Rheindorf moved into this position after five years at the German National Tourist Office (GNTO) in New York where he held the position of Manager Communications, North America. Prior to working at the GNTO in New York he was Deputy Director for Canada at the GNTO in Toronto. Before arriving in North America, he was Project Manager for Air France and Le Meridien Hotels in Hamburg and Paris.

He holds a degree in Tourism and Hotel Management, a MBA and CMP (Certified Meetings Professional). During his tenure in the USA he served on several industry boards and committees, including the CMP board of directors of the Convention Industry Council.

“I am very excited to have Richard on board as our Beijing Branch is approaching its two year anniversary this April. Richard has a solid background in our industry. We believe his proven experience and expertise in strategic marketing, new business development, public relations and systems design would definitely enhance our management and business opportunity in Beijing!” said Frankie Gao, Managing Director of MCI China.