In his new position, Mr. Harris, who has a proven track record in sponsorship, social media, online marketing, content development, and e-mail marketing, will be responsible for the branding and strategic marketing direction of both Luxe Hotels and Luxe Worldwide Hotels.

"Charles brings a marketing expertise to Luxe Hotels that will provide value to our members and to our brand through global marketing initiatives, social media connectivity, and communications," said Mr. Harkham. "We are proud to add Charles to our Luxe Hotels team."

Prior to joining Luxe Hotels, Mr. Harris was Managing Director and Founder of Coast 2 Coast Experts, an interactive agency specializing in marketing, social media, public relations, and digital solutions.  He has also held management positions at Experian Interactive, the Anaheim Ducks, Los Angeles Dodgers, and University of California, Irvine in addition to maintaining his own consulting practice.

Mr. Harris resides in Irvine, CA and will be based in Luxe Hotels' corporate headquarters in Los Angeles.