Semark is an experienced marketer who has held senior marketing and sales roles in the hospitality and finance sectors. She is part of the regional leadership team and will oversee the strategic management of the marketing, public relations, revenue optimization and sales functions. Semark commenced her new role on March 23, 2011.

Semark was previously senior vice president, marketing at Marina Bay Sands in Singapore where she successfully marketed the opening and establishment of the integrated resort, comprising over 2,500 hotel rooms and a casino complex.