A joint venture global distribution company owned by Etihad Airways and Amadeus IT Group, Amadeus Gulf is integral to Etihad's distribution system and safeguards Etihad's position with travel agents and other business partners in the Gulf region.

Chairman of Amadeus Gulf and Etihad Airways’ Senior Vice President Cargo, Roy Kinnear, said: “I am delighted to welcome Adrian who brings with him a wealth of experience into this key role, including a deep understanding of the Middle East’s industry and culture.

“His extensive knowledge of the aviation and travel industries will be invaluable at Amadeus Gulf and I look forward to working closely with him in the near future.”

Adrian will be responsible for looking after the UAE, Oman and Bahrain markets.  He replaces Geert Boven in this position, who has been appointed as Senior Vice President - Americas, at Etihad Airways.

A British national, Adrian brings to the company a solid professional background in the corporate world, having held several senior positions in the aviation industry, mainly with Cathay Pacific Airways.

Adrian said: “I am looking forward to having the opportunity to support the Gulf’s travel community with Amadeus’ unparalleled range of technology solutions and service

“I am convinced that Amadeus makes the difference for those players who wish to be ahead of the competition in the region’s travel arena.”

Antoine Medawar, Amadeus Vice President, Middle East and North of Africa added: “Amadeus continues to go from strength to strength in all our key markets. We are certain that Adrian will help Amadeus to further develop its leadership in this part of the region.”