Hilton Worldwide announced the appointment of Carlos Baruki as regional vice president, sales and marketing for Mexico, Latin America and the Caribbean.
Carlos Baruki will report to Rob Scypinski, vice president, sales and marketing, The Americas, and lead the sales and marketing strategy for the company’s growing regional portfolio. Baruki most recently served as vice president, sales, marketing and revenue management for Latin America and the Caribbean at InterContinental Hotels Group.
Rob Scypinski commented, “We are delighted to have Carlos join our team and share his extensive experience in developing sales and marketing initiatives in this dynamic part of the world. His appointment comes just in time to help oversee our upcoming hotel openings in Latin America, including properties in key markets such as Santiago, Chile; Bogota, Colombia; Panama City, Panama; and Merida, Mexico, among others.”
With more than 25 years of tourism and hospitality experience, the latter half of which has concentrated on sales and marketing, Baruki was introduced to the industry as a front office team member at the InterContinental Rio. He quickly advanced his career with an initial focus on quality control and human resources training, followed by a stint in operations, at InterContinental hotels throughout Colombia, the Dominican Republic, Argentina and Brazil. In 2000, Baruki made a move to the company’s corporate office in Miami to fulfill a regional role in revenue management and marketing for Latin America, marking the beginning of his commitment to sales and marketing.Baruki has earned graduate and post-graduate degrees and accreditations from renowned schools in Brazil in the areas of language and literature, law, and sales and marketing. He is also recognized for his motivational skills and trainer certifications at several prominent institutions. He is fluent in English, Spanish, Portuguese and French.