Heike Mahmoud says: "ECM is an excellent marketing platform for cities and their wider regions. Convention business is booming, and as the new Vice-President I will seek to keep our members abreast of latest market intelligence and on leading-edge developments and marketing best practice. My focus will be on specific content, trends and new activities relating to the meetings sector, and on giving added value to our members”.

Heike Mahmoud is a graduate in foreign trade and also has a degree in economics and international marketing. After working in several sales and marketing positions in congress hotels and then as a exhibition organizer and a PCO, she took up her current post as the Convention Director of Berlin Convention Office of visitBerlin in  July 2001. Her job is to ensure the German capital continues maximise the economic benefit of the meeting industry across association, corporate and other market segments.