Based in Miami, Peralta will be responsible for the sales and promotion of Barceló Latin American resorts to consumers and travel industry partners in the southeastern United States.

With nearly two decades of sales experience in the tourism and hospitality industry, Peralta previously held multiple management positions with The Ritz-Carlton in Cancun, Key Biscayne and South Beach before moving to his most-recent position as a travel agent with Majestic Travel.  His proven ability to build and lead teams that achieve the highest level of success in sales and customer service makes his skill set and work ethic a perfect fit for the Barceló sales team.

“We welcome Alejandro to the Barceló family at a very important time in our company’s history," said Claudio Zboznovits, vice president of Barceló Hotels & Resorts sales and marketing in the U.S.  "With the launch of our winter ‘Earl Lee’ campaign to introduce and further establish the Barceló brand throughout the U.S., we will greatly rely on Alejandro’s sales experience and expertise as we continue to grow the presence of our all-inclusive resorts in Latin America.”