In his new role with IHG, he will lead the operations activities for franchised and managed hotels across all of IHG’s brands in the Americas region.

“Bob is a tremendous addition to our leadership team in the Americas region,” said Kirk Kinsell, president, the Americas, IHG. “He has had a significant presence in our industry for 35 years and his operations, franchise and management expertise covers all aspects of running a successful hotel and brings an owner’s perspective to this position. Bob will lead a key component in driving the performance of our brands and hotels for our owners. His focused attention on the operations of the managed and franchised hotels in our portfolio will help us to fulfill our core purpose of creating Great Hotels Guests Love.”

“I’m looking forward to working alongside the great people at IHG, from the senior leadership team to the people who bring their hotels to life,” said Morse, the incoming chief operating officer, the Americas, IHG. “IHG’s focus on people, their strong brands and global strength within the industry are all big draws for me. I’ve watched IHG become a global force within the industry and am excited to be a part of the leadership team.”

Morse will join IHG in February from Noble Investment Group, a leading lodging and hospitality investment organization, where he most recently served as managing principal and chief operating officer. For the past seven years, he was responsible for Noble’s hotel management group, which prior to its October 2011 merger with Interstate Hotels & Resorts, operated more than 60 properties including full and select service hotels with annual management revenues of approximately $350 million. His responsibilities at Noble included hotel operations, sales and marketing, human resources, information technology and hotel accounting.

Prior to joining Noble, Morse was the chief operating officer for Interstate Hotels & Resorts, Inc. During his tenure there he was responsible for directing a portfolio of more than 300 hotels and resorts with more than $2.3 billion in annual revenue. Additionally, he has served in senior management positions for Millennium and Copthorne Hotels PLC, Homestead Suites, and with ITT Sheraton Hotels & Resorts where he oversaw the worldwide franchise organization for the Sheraton and Four Points brands.

Morse will be based in Atlanta and will be on the Regional Operating Committee for the Americas reporting directly to Kirk Kinsell, president for the Americas.