Both Calderon and Therrien will be tasked with increasing outreach efforts to different segments of the Canadian market. Calderon will be responsible for developing new and effective sales campaigns across various markets within Canada from tour operations to MICE and will directly liaise with Ash Tembe, director of North America field sales with outreach to the travel agent segment. Therrien will lead efforts from Montreal to boost group sales in the Canadian market for the brand’s six oceanfront resort properties in Cancun, Cozumel, Isla Mujeres and Riviera Maya, Mexico, as well as Le Blanc Spa Resort in Cancun.

“As a long-standing member of the family, we are pleased to announce Juan Carlos’ growth within our brand and we are proud to welcome Nadia to our team. Together, their sales and resort experience will help Palace Resorts offer exceptional service and support in one of our most important segments,” said Gibran Chapur, president, Palace Resorts Brands. “Palace Resorts is highly interested in providing a greater level of service for Canadian travelers and MICE.”

A knowledgeable member of the hospitality industry, Calderon began his career at Palace Resorts in 2002 at the former Cancun Palace, where he oversaw client services. Calderon later transitioned to a sales manager position at Moon Palace Golf & Spa Resort, before being promoted to regional director for MICE sales in the Canadian market. In his new role, Calderon will utilize his years of valuable experience and knowledge of the brand to embark on innovative sales campaigns targeting key Canadian markets. Prior to this role, Calderon also served as the regional director of sales for Groups and Incentives in Canada.

Formerly a sales manager at Fiesta Americana Grand Coral Beach Cancun Resort & Spa, Therrien brings 8 years of experience in international, multilingual sales and marketing, primarily within the Canadian market, to her position at Palace Resorts. She has experience in developing, implementing and recommending group sales strategies to maximize outreach to target markets. Therrien, who holds a certificate in Hotel Management from Concordia University, also boasts luxury experience, having worked for two high-end boutique hotels in Montreal, the St. James Hotel and Hotel Gault.

With seven oceanfront resorts overlooking the sparkling turquoise waters of the Caribbean Sea, Palace Resorts sets the highest standards for five-star all-inclusive vacations in Cancun, Cozumel, Isla Mujeres and Riviera Maya, Mexico. Offering luxurious and spacious accommodations accentuated by signature in-room double Jacuzzis, nightly entertainment, the Caribbean’s most extravagant spas and premier Jack Nicklaus signature golf courses, Palace Resorts offers a truly exceptional experience for travelers. The unparalleled level of service and comfort found at each property makes Palace Resorts a leading provider of world-class resort vacations.

Palace Resorts all-inclusive accommodations start at $171 per person, per night, based on double occupancy.

For more information on Palace Resorts please visit, call (800) 635-1836 or contact your preferred travel professional.