Abacus International announced that Martin Symes has been named Vice President of Marketing, where he will lead product and content marketing, corporate and marketing communications, market research and training.
Mr Symes will be responsible for planning and execution of Abacus’ strategic marketing plan to support Abacus’ growth well into the future.
An industry veteran, Mr Symes has spent more than 20 years in shaping some of the world’s leading brands. Before joining Abacus, Mr Symes was the CEO and Chairman of Wego, a leading, travel search engine that he helped to set up and establish. Prior to that, he was the Executive Director, Commercial for ZUJI, where he was instrumental in establishing and building the brand to become Asia Pacific’s leading regional online travel retailer. Mr Symes also played a key role in bringing Priceline’s buyer-driven e-commerce model to Asia.
Mr Symes has held numerous senior commercial roles in the airline industry, including British Airways and American Airlines, where he was the Managing Director, Asia Pacific. He also has significant experience in financial services, having worked at HSBC, Merrill Lynch and Fidelity Investments.Mr Symes holds a master’s degree in Geography from Oxford University and an MBA from London Business School. He is based in Singapore, and takes over the role from Mr Brett Henry, who has taken on the position of Vice President, Commercial.