Segarra will take the helm of the non-profit organization dedicated to driving meetings and conventions to the island in early June.
Segarra will oversee all aspects and operations of the Puerto Rico Convention Bureau, including the headquarter offices in San Juan and regional hubs of New York, Chicago and Washington, DC. In addition to directing the efforts of the Bureau staff and implementing policies set by the Bureau’s Board of Directors, Segarra will be responsible for maintaining strong relationships with the organizations 300+ member-suppliers, local business leaders and elected officials.
Milton Segarra is a well-respected business leader with a wealth of experience in Puerto Rico’s tourism sector. In addition to serving as Executive Director of the Puerto Rico Tourism Company, he has served as Secretary of the Department of Economic Development and Commerce. Segarra has also held various sales, marketing and top management positions with some of Puerto Rico’s top international hotel brands including Hilton Hotels & Resorts and Hyatt Resorts Puerto Rico. Most recently, Segarra worked in business development within the island’s burgeoning medical tourism arena.
“Milton is an extremely accomplished industry leader with extensive experience in the public and private sector,” stated Raúl Bustamante, chairman of the Puerto Rico Convention Bureau board of directors. “His understanding of Puerto Rico’s tourism, meetings and conventions market, along with his industry relationships and business acumen make him the ideal individual to lead the Puerto Rico Convention Bureau forward.”
“The Puerto Rico Convention Bureau has an outstanding reputation as a forward-thinking leader in the meetings and conventions industry,” stated Segarra. “I am proud to carry on the organization’s mission in contributing to Puerto Rico’s vitality as a meetings and conventions destination and am eager to help position Puerto Rico for continued prosperity within this highly-specialized and highly-competitive economic sector.”
Segarra graduated from the University of Puerto Rico with a B.A. in Business Administration, Finance and Marketing. He also attended Cornell University’s School of Hotel Administration where he earned a Certificate in Financial Management, and the Ashridge Business Institute in London, where he studied Advanced Hotel Management Principles. Milton Segarra will be based in the headquarter offices of the Puerto Rico Convention Bureau in San Juan.