Gale will advise ZOZI on strategic branding, creative marketing initiatives, and social media marketing. Gale joins an already strong advisory team at ZOZI, which includes industry luminaries such as Brian Barth, inventor of travel meta-search and founder of Sidestep.com (acquired: Kayak, $200M → Priceline, $1.8B), and several still to be announced members.
Gale is best known for launching Virgin America, an airline partially owned by Sir Richard Branson, and creating one of the most buzzed-about social media brands. Gale, a frequent keynote speaker, served as vice president of marketing at Virgin America from 2007-2011, where she led the brand and online marketing, in-flight content and customer loyalty teams. Previously, she served as managing partner and general manager of Kirshenbaum Bond & Partners San Francisco.
"I've always believed that if you distill the world's most compelling brands down to what makes them powerful - you'll find authenticity, passion, and clarity of their mission, said Gale. "ZOZI taps into a very true, very moving part in all of us: the desire to experience new things and to live our lives to the fullest. They have a very honest and special purpose to share with the world, and I am excited to help them do that."
Gale currently advises for Rocket Fuel, WePay, Here On Biz, The Mina Group and other growth companies. She is currently touring with her newest book "Your Network Is Your Net Worth” published by Atria Books, a division of Simon and Schuster, and holds a BSBA from Boston University and a Masters in Documentary Film and Video from Stanford University. Her films have been shown at film festivals across the globe and featured on Lifetime, PBS and Channel 4 (England). Follow Porter Gale on Twitter at @portergale.
"ZOZI exists to help our customers Get Out There™, live an active lifestyle, and find their inner adventure. As we continue to focus on our customer experience, I cannot imagine a better partner than Porter," said TJ Sassani, CEO, founder, ZOZI. "I once heard a long-time associate of Porter refer to her as a 'force of nature,' and having now worked with her at ZOZI, I absolutely agree - and we are thrilled to have her on our team."