“I am happy to be taking the helm of TAT at a very important stage of the country’s history,” said Mr. Thawatchai. “I am confident the tourism industry will ride this through. Above all, I would like to thank all the visitors who have retained their confidence in the kingdom and maintained their travel plans. I hope their presence will encourage others to follow suit.”

Mr. Thawatchai will replace Mr. Suraphon Svetasreni, who has completed his four-year term. Born in Phetchaburi province in 1955, Mr. Thawatchai is the 9th Governor of TAT. Graduating with a Bachelor of Science from the University of the East, Manila, Philippines, he joined TAT in 1983 and has since held a number of positions both in Thailand and abroad.

TAT is anticipating visitor arrivals of 26.1 million in 2013, and projecting 28.01 million in 2014. Revenue projections are for 1.1 trillion Baht in 2013 and 1.326 trillion Baht in 2014.

He said he would work on further strengthening alliances with industry partners, boosting cost-effective communications via social media and ensuring that the industry never loses sight of the need for environmental sustainability.