Caroline-HongDr Caroline Hong is a well-known business leader and experienced business events ambassador for various international and Australian organisations and associations.

Dr Caroline’s work for the homeless at the annual Vinnie’s CEO Sleep out — where CEOs from around Australia experience for one night what it’s like to be without a roof over their heads — is indicative of her fine and giving spirit. 2014 marks the fifth year of Dr Caroline’s participation.

Together with Ms Anedia Kahar, SCB’s Business Development Manager in-charge of the Australian market based in Kuching, Dr Caroline will assist with business development, sales promotions, media relations and marketing programmes in the Australia and New Zealand convention and incentive markets; providing market support for future meeting and incentive planners considering Sarawak for their upcoming events.