Former director at Capital Incentives and founder of Creative Direction & Motivation (CDM), Chris McQue is bringing his 29 years of experience in the sector to Worldwide Events.
His strong background includes motivation and performance improvement, communications, training, organising events, corporate hospitality and much more across a range of industries, including financial services, automotive, energy and commercial. In 2006 he started CDM, creating successful events and strategies for HBOS, Churchill Insurance, Nissan, Chevron and Johnson Services, among others.
Chris joins Worldwide Events as Director of Buyer Relations, looking at all elements of the hosted buyer experience at M&I Forums to ensure that they remain at the pinnacle of the industry. His role is to continue to enhance every element of the buyer experience at each of the Forums operated by Worldwide Events, and overseeing the continuing development of the groundbreaking Memberzone online portal.
“After going solo for the last few years, I really am excited to be joining such a young, cosmopolitan, enterprising and technologically savvy business as Worldwide Events, bringing my years of MICE experience back into the mainstream. Driving business between key partners in what is essentially an entrepreneurial industry requires free-market thinking that is in touch with the underlying brand communication and performance-improvement disciplines in which I have worked throughout my career” says Chris.