Andrew-AbramThe first hotel under the new Niccolo brand is Niccolo Chengdu, where Abram took up the post earlier this year to establish the new brand’s personality and standards - taking it to the highest levels of hospitality. The inaugural Niccolo Hotel will open in early 2015 within the upscale International Finance Square (IFS) Chengdu in China’s Sichuan province.

Originally from Scotland, Abram brings over 20 years of international hotel industry experience in managing luxury properties in addition to a celebrated marketing background.

With over 10 years of General Management leadership with Mandarin Oriental Hotel Group coupled with 14 years of sales and marketing experience, culminating in the launch of the Jumeirah International brand, Abram is ideally qualified to understand and deliver all that is required for the launch of a new luxury brand.