Richard Meadows has been appointed President of Cunard Line – North America, assuming operating responsibility for the iconic Cunard brand throughout the North American continent from 1 December 2014.
He will report to David Noyes, CEO of Cunard Line. Meadows will retain his role as President of Seabourn, leading all business and global operations for the ultra-luxury cruise line.
“With Rick having worked at so many brands within the Carnival Corporation portfolio, we are eager to leverage his knowledge, experience and skills to advance the Cunard brand in North America,” said Noyes from the Line’s headquarters in Southampton. “His background in leading Seabourn is particularly valuable, as he understands well the nuances of delivering superior service and enriching onboard experiences – the things that directly appeal to Cunard passengers. We are thrilled to have him join our team.”
As President of Cunard – North America and Seabourn, Meadows will give his full attention to these two celebrated luxury brands, focusing in particular on generating brand awareness, growing revenues and yields, advancing exceptional product innovation and providing unmatched guest experiences. Under his leadership, Cunard and Seabourn will continue to create outstanding cruise experiences and lifetime memories for their passengers.
Meadows has held key positions at a number of Carnival Corporation & plc brands over his 29-year career with the group and has held the position of President of Seabourn since 2011. During that time, he also has served as Executive Vice President of Marketing, Sales and Guest Programmes for Holland America Line, where he had global revenue responsibility. With his appointment as President of Cunard – North America, Meadows will gradually step away from Holland America Line to give his complete focus to his new role. “It is an incredible honour for me to help lead and serve Cunard,’” said Meadows. “I am excited about the prospect of working closely with David and the Cunard management team to enhance how we deliver luxury on a grand scale to discerning travellers in this region of the world.”