Just turned 47 years old when he assumes his new role, Mr. Raich is married and has two daughters. He was born in the Austrian province Tirol and has been traveling the globe since he was 18 years old.

Prior to this promotion, Mr Raich was General Manager of two properties - Sheraton Hua Hin Resort & Spa from August 2008 as well as Sheraton Hua Hin Pranburi Villas since August 2013. Before transferring to Hua Hin, Mr Raich was General Manager at Le Meridien Khao Lak Beach & Spa Resort. He has been a Starwood man for the past 20 years at various properties in the UK, Netherlands, China, Germany, Fiji before moving to Thailand.

He holds several E Cornell degrees including the Master Certificate in Essentials of Hospitality Management and Harvard ManageMentor Essentials. He is a member of the Chaine des Rotisseurs and counts skiing, cooking, jogging, golf and travel as his preferred leisure pursuits.