Salmerón will oversee Guerrero’s promotional efforts as well as marketing, public relations and special events across the state, mainly in Acapulco, Ixtapa-Zihuatanejo and Taxco. His principal objective will be to prepare the port of Acapulco to host Tianguis, Mexico’s largest tourism fair slated for March 2015.

The state governor, Rogelio Ortega Martinez, appointed Salmerón due to his extensive background in the tourism industry, saying that he trusts that Salmerón will play a key role in developing the destinations’ tourism sector, a vital part of the state’s economy.

“I am thrilled to work with such incredible destinations,” said Salmerón. Acapulco is a staple of Mexican tourism and Ixtapa-Zihuatanejo and Taxco are quickly following its footsteps after achieving impressive tourism numbers last quarter,” he added.

Salmerón has vast experience in the tourism sector, having founded Guerrero’s College of Tourism (COLTUR) and serving as vice president for the Hotel and Tourism Enterprises Association of Acapulco (AHETA). His background in the hotel industry has been 43 years in the making; he’s held positions in some of Acapulco’s most renowned resorts, including The Fairmont Acapulco Princess, recognized as one of the 25 best resorts in Latin America, hotel Club de Pesca and La Palapa. Salmerón is currently the director of hotel Playa Suites in Acapulco and a hospitality and finance consultant.

The newly-appointed secretary graduated from the Universidad Autónoma de Guerrero (UAG), and has a masters in finance and a doctorate in administration from the Universidad Americana de Acapulco. He also completed a specialization in hospitality from Cornell University, New York. In the past, he served as chairman of the board for several tourism and public transportation companies.

“Tourism is a large economic driver in Guerrero and I look forward to the opportunity to be involved in increasing the state’s offerings for locals and visitors,” said Salmerón.