The appointment, which reinforces SiteMinder’s commitment to growing its already-19,000-strong global customer base, will see Mr O’Rourke responsible for driving the sales behind the company’s go-to-market strategy as well as its expansion into new markets.

Mike Ford, co-founder and managing director at SiteMinder said, “Kevin’s knowledge of the travel industry will be an asset to our current and future customers as they navigate through the increasingly-complex challenge of selling and marketing their rooms on the web, and the various revenue opportunities that ultimately brings. We look forward to seeing continued success within our existing markets – and, indeed, exploring other markets globally where our technology can help local hotels – under his leadership.”