In addition to his continued leadership for the line’s Asia operations, he will now oversee the business in Australia, the United Kingdom and Europe.

In his previous role as senior vice president of Asia operations, Kaufman has been accountable for multiple sales and marketing teams throughout Asia that are focused on growing the Princess brand throughout the region and supporting the brand’s itineraries in China, Japan, Taiwan, Hong Kong, Korea and Singapore. In addition, he developed Princess Cruises’ strong relationships with government authorities, industry associations and business partners in the region. He also facilitated coordination with the many operating departments that support Princess’ growing Asia deployment.