Laura joins London & Partners from WPP where she served as Managing Director of the Government and Public Sector practice, leading hubs in London, Beirut, Nairobi, Brussels, Singapore and Sydney.

Previously Laura, who is a Londoner fluent in French and Russian, has held roles at WPP in London and Moscow and also spent a number of years working as a public servant in London and Brussels.

Mayor of London Sadiq Khan, said: “As London and the rest of the United Kingdom enters such a significant period in our history, it has never been more important that we continue to tell the world that London is Open, that our city is the business capital of the world, and that we welcome people from all over the globe. I believe that Laura is well placed to help me tell London’s story and cement our standing as the world’s only truly global city.”

Laura Citron added: “There has never been a more crucial time to make sure London continues to be the greatest city in which to invest, study and visit. As a Londoner I can’t think of a better job than promoting the city I love and I am looking forward to working with the Mayor of London and my new team at London & Partners.”

London & Partners plays an important role in promoting the city around the world for higher education, foreign direct investment, business and leisure tourism, and major sporting and cultural events.