Stringel will spearhead all communications efforts for the 12 La Colección Resorts, including direct channel marketing, social media, public relations and trade advertising.

“I am incredibly excited to embark on a new journey at La Colección Resorts by Fiesta Americana and apply my experience to further develop this new brand that has welcomed me with the same warm and authentic hospitality it provides to its guests across Mexico,” said Stringel.

With over 25 years of experience in the hospitality arena, Stringel comes to La Colección as a true ace of the hotels and resorts industry. She spent majority of her early years in the industry leading sales and marketing efforts for both Westin and Sheraton and, most recently, held the position of Director of Latin American Global Corporate Sales at Starwood Hotels & Resorts. For more than a decade, she exceled in growing the relationship with the company’s Global Strategic Accounts for Latin America, acting as liaison between the brand’s Starwood’s Global Corporate Sales Organization around the world and clients within the region. After an impeccable trajectory with Starwood Hotels & Resorts, Stringel undertakes a new adventure to strengthen La Colección’s presence across the world and provide guests with the opportunity to live their dream vacation of Mexico.