Li's appointment affirms Alaska Airlines' commitment to remarkable customer service, as well as its fresh, new focus on innovation -- both onboard Alaska's planes, and throughout the guest experience.

Li's election at the company's annual meeting of shareholders today comes as Alaska is now more than 75 percent complete integrating Virgin America, and significantly expanding into the California market.

"With more than a decade of experience in Silicon Valley, Susan brings significant expertise in innovation, digital media and finance to Air Group," said Brad Tilden, chairman and CEO. "Part of our mission in creating an airline people love is embracing new perspectives and innovative practices from people who are the best in their industry. We welcome Susan to our board."

At Facebook, Li leads the finance function responsible for business operations and financial planning and analysis. Her responsibilities include financial forecasting and reporting, partnering with business executives to drive resource allocation, and delivering the annual financial plan to the board. Li previously worked at Morgan Stanley in New York, Menlo Park, and Hong Kong. At Morgan Stanley she focused on technology IPOs and had extensive bilingual work experience in English and Chinese. Li graduated from Stanford Universitywith degrees in economics and mathematical and computational sciences.

Alaska Air Group has been recognized for its diversity, with women holding 45 percent of the seats on its board of directors. Alaska Air Group directors serve one-year terms.