The company has brought on board industry professionals Liam Butcher and Abir Aly to identify new business development opportunities.

The new recruits, who bring to their roles solid sales, technology and travel industry experience, will be targeting key markets region-wide where agents, tour operators and wholesalers need sophisticated travel technology to help drive efficiencies, boost sales and meet the complex requirements of their customers.

Liam is a British Business Management graduate with five years of sales and marketing experience working for companies that include global mega brand Coco Cola and more recently, leading Middle East events firm Terrapinn, where he was involved in sales for travel-related conferences and exhibitions.

Abir has worked in the travel industry for the past 20 years and before joining Traveltek was Regional Product Lead with online B2B hotel booking system LookanBook.com. After studying tourism and hospitality in her native Egypt, she started her career with travel agencies before moving to Bahrain flag carrier Gulf Air and has also held sales roles with GDS provider Travelport and private aviation firm Rotana Jet.