Flight Centre, the world’s largest travel retail group, has appointed a new Head of Marketing and Head of Partnerships as part of its ongoing leisure transformation.
Yvonne Hobden has been hired as the new Head of Marketing while Liz Cairns has been appointed as Head of Partnerships, having been with Flight Centre for eight years.
As Head of Marketing, Yvonne will be responsible for the overall strategic direction of the Flight Centre leisure business as it repositions its focus from ‘Flights Only’ to Tailor-Made Holiday Specialist.
Yvonne is an award-winning marketing leader with extensive experience across retail, tech and telco sectors – having previously worked for HP Inc. UK and EE.
Yvonne said: “I’m delighted to be taking on a fresh challenge with Flight Centre and am focused on driving results and motivating teams to collaboratively deliver against strategic vision and goals. I am passionate about travel, technology and music and will be putting this into practice in my role.”
As Head of Partnerships, Liz is responsible for Flight Centre’s relationships with key partners and will be the primary point of contact for all partnering tourist boards, airlines and land suppliers.
Liz has been a key part of Flight Centre’s brand, having 14 years’ experience in the travel industry, and has been involved with leading holiday product strategy.
Liz said: “My time at Flight Centre has enabled me to establish key and enduring relationships with all our main suppliers and tourist board partners and help devise all Flight Centre’s third-party land strategy. It is great to be putting this plan into action and leading as Head of Partnerships.”
Flight Centre Travel Group is one of the largest and most successful travel retailers and has several retail brands in the UK. Since establishing its first store in 1995, the Flight Centre brand has grown to over 80 stores in the UK and Ireland with new outlets opening regularly. The company has 2,500 stores and over 18,000 employees globally.
The company’s success comes down to its experienced Travel Experts who are passionate about finding customers the holiday they want, for the price they want.
For more information, visit www.flightcentre.co.uk.