Palmer brings to his new position more than a decade of experience in senior association management. He is founder and president of Treeline Associates, Inc., a Lake Orion, Michigan-based association management and business consulting firm.


Previously, Palmer served as chief staff officer of two international travel trade associations, The Travel and Tourism Research Association and The Student & Youth Travel Association (SYTA). Under his direction, SYTA has become one of the travel industry’s fastest-growing associations.


In his new role at Select Registry, Palmer will oversee strategic planning and marketing initiatives that build upon the organization’s 35-year history as North America’s foremost association of critically acclaimed inns, B&Bs and boutique hotels. Founded in 1972 as the Independent Innkeepers’ Association by author Norman Simpson, Select Registry is the successor of Simpson’s pioneering book, Country Inns and Back Roads.  


“I am proud to head this elite organization, which represents an unmatched dedication to quality and community enrichment,” Palmer says. Of the 30,000 country inns and B&Bs in North America, only 400 have met the exceptional standards required for Select Registry membership. Select Registry conducts rigorous ongoing quality assurance inspections by anonymous inspectors to assure each member exemplifies the very best the industry has to offer.


Palmer has a long history of community leadership, having served on the board of his local education foundation and rotary club. He has been honored with the Outstanding Alumni Service Award from Michigan State University (MSU) as well as with a Distinguished Service Award from the Boy Scouts of America.


“We’re delighted to have a person of Michael’s stature at the helm of Select Registry,” says Helen Young, the organization’s president. “Michael’s leadership skills – combined with his outstanding record of achievement and knowledge of the travel industry, marketing and association management – will be tremendous assets to the Select Registry membership of fine lodgings.”


Palmer holds a Bachelor of Science Degree in Resource Development from MSU and a Masters in Business Administration from the University of South Florida. He is a Certified Association Executive from the American Society of Association Executives and a member of the Association Management Company Institute. Mr. Palmer and his wife Kathleen are the parents of six children.