In this newly-created role, Daniel will develop and lead the Area Marketing team for Pan Pacific Hotels Group’s four properties in Singapore - Pan Pacific Singapore and Pan Pacific Orchard, as well as PARKROYAL on Beach Road and PARKROYAL on Kitchener Road. His responsibilities will include innovating marketing strategies to support the positioning of both Pan Pacific and PARKROYAL brands, optimising marketing investment and developing business partnerships that create value and ultimately, enhance both brands’ presence globally.

Daniel has eight years of marketing and business development experience in the travel industry and a successful track record in brand-building and revenue generation. His accomplishments have included setting up Valuair - subsequently becoming the airline’s General Manager in Thailand and launching the first Citadines serviced residence in Asia. He has also headed Ascott’s branding and marketing operations in China – and has achieved important recognition for outstanding marketing and branding performance within Ascott, for his work in Thailand and China. An avid traveller and photographer, Daniel speaks fluent Thai and is currently pursuing his executive MBA.

“As the largest hospitality owner-operator in Singapore, establishing an Area Marketing team to synergise our marketing efforts across our four hotels and two brands will be beneficial to driving brand awareness and enhancing the performance of our hotels,” said A. Patrick Imbardelli, President and Chief Executive of Pan Pacific Hotels Group. “Daniel’s leadership and dynamism will be integral in driving this function and supporting our hotels in Singapore.”

“I look forward to being a part of Pan Pacific Hotels Group and to be driving the Area Marketing function. Our current capabilities and infrastructure in Singapore offer tremendous marketing synergy and potential that can be tapped with a foreseeable exponential return in the growth of the brands’ profiles.” said Daniel Tan.

Pan Pacific Hotels Group Limited is a listed hotel subsidiary of Singapore-listed UOL Group Limited, one of Asia’s most established hotel and property companies with an outstanding portfolio of investment and development properties. Based in Singapore, Pan Pacific Hotels Group owns, manages and/or markets over 30 hotels, resorts and serviced suites with over 10,000 rooms in Asia and North America including those under development. The Group comprises two acclaimed brands: Pan Pacific® and PARKROYAL®.

Pan Pacific ® is a leading brand in Asia and the Pacific Rim situated in key cities of distinguished destinations offering premium accommodations and services. PARKROYAL® is a regional Asia Pacific brand which promises a lifestyle-approach to hospitality that will leave guests with an experience to remember.