Adam is well known across the hospitality industry from his three years on staff at HOTELS, where he wrote about hotel technology and marketing, among many other industry topics. Adam's blog, Musings & Miscellany, was the magazine's most-trafficked blog until HOTELS suspended publication in April, while his extensive coverage of hotel social media practices has established him as an industry thought-leader.

"Having Adam on board with Plan A is a real coup for us and our clients," says Plan A President Andrea Roland. "Adam is an outstanding writer and communicator who has a broad understanding of the hospitality industry. Just as importantly, he knows its major players and, in many cases, is on a first-name basis with them."

In his role with Plan A, Adam will assist and advise the firm's hospitality clients on their promotional efforts and public communications. Adam will generate publicity and facilitate editorial opportunities for Plan A clients, and his experience as a member of the trade media will provide clients with a decided advantage.

"As a former magazine editor, Adam certainly understands what it takes to work with the media," Roland says. "We at Plan A are very excited about how this partnership will benefit our clients."

A journalism graduate from Marquette University in Milwaukee, Wisconsin, Adam worked as a newspaper reporter before joining HOTELS in 2006. In stints with Wisconsin-based publications including the Watertown Daily Times, the New Berlin Citizen and the Brookfield News, Adam won major statewide journalism awards from the Wisconsin Newspaper Association and the Wisconsin Education Association Council. Adam is based in Oak Park, Illinois.

For more information, please contact Andrea Roland at (407) 905-0608 or visit