McGuirt, who has been with Unique Venues since 2004, most recently served as Director of Marketing.
Last month, Unique Venues reported a record-breaking member renewal season with a 73% increase in new customers and a dramatic 196% increase in qualified leads for Unique Venues members. Salem notes that the organization wants to be sure to "help members realize their return on investment with Unique Venues" and by naming McGuirt to this new position, it is clear that we are making every effort to "continue to provide the services they expect."
McGuirt says his primary goal will be to monitor and analyze exposure, leads, traffic and web trends to enhance the organization's sales effort aimed at attracting and maintaining new members and meeting planners. Unique Venues is on a "strong growth path" says McGuirt. He feels this momentum stems from the effective relaunch of the brand identity, along with a new website, and SEO management company that has dramatically improved sales leads and traffic to the site. "Everything has gelled" says McGuirt. "Plans have come together and had a great impact on our recent and projected success."
McGuirt will also "develop appropriate action plans that will serve to increase ROI, and develop a regular Membership Satisfaction Survey to gauge and monitor what customers expect and need, and how we can continuously serve their needs and expectations." He plans on developing a measurement tool that will evaluate customer satisfaction as well as return on investment. "We understand the need to prove return on investment' says McGuirt "and we are dedicated to providing that - and more". In order to do this, McGuirt says he will have to stay "nimble, flexible, and proactive."
Unique Venues members receive exposure to a database of 26,000 meeting planners, space in the annual Unique Venues Planners Guide, and various monthly planner outreach initiatives and dramatically increased exposure on the new website through a carefully executed SEO program. Members represent different venue types that include academic (colleges and universities), stadiums and arenas, special events venues, camps and retreats, conference centers / business centers, and historic and cultural venues. They are all venues for meeting planners looking for non-traditional settings for their event.Tony McGuirt is a graduate of Clemson University and served as Associate Director of The Conference Center & Inn at Clemson University. He is an active member of The Carolinas Chapter of Meeting Professionals International (MPI) and the Association of Collegiate Conference and Events Directors-International (ACCED-I). Tony works out of the regional office in Simpsonville, South Carolina.