His career to date has seen him open Reed Travel Exhibitions' office in Dubai Media City in 2005 and playing a major role in the development and growth of Arabian Travel Market.
Commenting on his new role Lloyd said: "This is an extremely exciting time to take on the role of Exhibition Manager for GIBTM. The event is firmly established within the Gulf and is in an excellent position to drive and shape an expanding sector from both a regional and international exhibitors' perspective, whilst attracting even more regional trade visitors."
Craig Moyes, Group Exhibition Director, RTE Meetings and Events Portfolio said: "I am delighted that Lloyd is returning to the RTE fold at such an important time for the development and expansion of GIBTM. Having worked in the UAE for over ten years his knowledge of the region and of the industry will prove invaluable."