Yavuz said, “I'm delighted to become a member of the Board of European Cities Marketing and look forward to sharing Istanbul's experiences as a top international meetings destination and in turn learning from other European cities as part of ECM's vision in sharing knowledge. This year's ECM Annual Conference and General Assembly was on the theme of 'Creating the city – How new events and infrastructure projects can change the image’ and we had a strong insight of the feedbacks on the combination of both events and investments and their effects on the city.