New Cluster General Manager for the Accor properties in Dubai

Mr. Souffian Zaeraoui

Novotel, Ibis & Adagio Dubai Al Barsha welcome back Mr. Souffian Zaeraoui as the Cluster General Manager for the Accor properties, offering 1144 rooms across varied categories, catering to business and leisure travelers.

Mr. Zaeraoui is no stranger to Accor having worked with the brand for 14 glorious years and previously served as the Hotel Director for the same cluster until 2018. 

A French-Moroccan national, Mr. Zaeraoui brings with him a wealth of experience and a unique and fresh perspective. His previous work has already been invaluable to the success of the cluster, and he will be an instrumental part of the upcoming transformation of the newly designed Ibis guest rooms for Ibis Al Barsha - the first Ibis hotel in the UAE to roll out such a fresh new modern design in a budget segment. 



Mr. Zaeraoui’s success and achievements during his time as General Manager of the Novotel & Adagio Abu Dhabi Al Bustan helped establish him as an invaluable part of the Accor senior leadership team. He holds an MBA in International Hospitality Management, IMHI from ESSEC Business School in Paris before embarking on his global career. He began his career in France with Marriott and 

Sofitel Hotels in Paris, before heading Food & Beverage at Novotel Cardiff Centre in the United Kingdom, to opening Pullman Gurgaon Central Park in India as Operations Manager before joining the Accor Al Barsha cluster as Hotel Director. 



Speaking on his appointment, Souffian commented, “I couldn’t be happier to be moving back to the Al Barsha Cluster, especially in this landmark year of Expo 2020 and the UAE Golden Jubilee. I’m thrilled that I can use all my experience at such an exciting time to take these iconic hotels to greater heights and achieve the desired success with the team.” 

About Novotel Dubai Al Barsha 

Centrally located in the heart of Dubai City with breath-taking views from the 465 rooms standing 41 stories high and offering fully equipped meeting rooms spread across 1800 sqm is the Novotel Dubai Al Barsha. Our central location & closeness to the metro station makes access to commercial hubs as well as attractions like the beach & mall convenient for business travellers.

About Ibis Dubai Al Barsha 

Conveniently located along Sheikh Zayed Road, the newly renovated Ibis Al Barsha provides a modern yet relaxed vibe offering spacious rooms. We have 2 well-equipped meeting rooms to facilitate the exchange of ideas. In addition, our lobby doubles up as a co-working space or lounge to grab a drink post work and enjoy a game of Foosball or Billiards. 

About Adagio Dubai Al Barsha 

Adagio Premium aparthotel, located in the heart of Al Barsha, stands 41 stories high on Sheikh Zayed road close to all major business hubs & access to Dubai Metro. Offering comfortable & fully serviced long stay apartments perfect for our guests away from home! Choose among 1, 2, 3 or 4 bedroom apartments. Stay active with the latest Technogym equipment & 2 outdoor pools. 


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