New Managing Director at Heinemann Americas

Heinemann Americas Appointment

Nadine Heubel will leave Gebr. Heinemann on 30 June 2022. In order to facilitate a smooth transition, Nicolas Hoeborn will take over responsibility at Heinemann Americas as early as 1 April 2022.

“I would like to take this opportunity to expressly thank Nadine for her work and commitment to Gebr. Heinemann over 14 years. I wish her all the very best for her future in the USA, both professionally and privately,” says Raoul Spanger, COO of Gebr. Heinemann.

“At the same time, we are pleased to have a very good successor already in our own ranks in Nicolas Hoeborn.”

Nadine Heubel also expresses her thanks: “I am very proud of what I was able to accomplish during my time with Gebr. Heinemann. I would like to thank my colleagues here on site, in the German headquarters as well as in other places around the globe. I am now looking forward to new tasks and challenges in my new home, the US. I wish Nicolas all the best and much success for the tasks ahead.”

Nicolas Hoeborn, Director Sales & Operations, takes over as successor

Nicolas Hoeborn is part of the Heinemann Americas management team since 2018 as Director Sales & Operations. He first joined the Category Management of Gebr. Heinemann in 2008 and moved to the supplier side at Bacardi in 2011.



Since 2016 Nicolas Hoeborn was as Senior International Key Account Manager responsible for the global Gebr. Heinemann account and focused on setting and implementing sales and pricing strategies. In his new role as Managing Director of Heinemann Americas,

Nicolas Hoeborn will report to Thorsten Repenning, Director Sales Cruises & Ferries. Through this, Gebr. Heinemann intends to streamline and strengthen its activities in the cruise ship and ferry sales channel.


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