Countries around the world are competing in order to attract attention of 1 billion travelers. Tourism is experiencing a brutal competition.
Both tourism professionals and holiday makers are carefully allocate their budgets due to economic crisis and difficulties.
In recent years, number of travel exhibitions rapidly increased. We notice two exhibitions at same dates in different cities. Tourism professionals tend to choose smaller or boutique trade fairs instead of large fairs since smaller ones are more economic. They head for MICE, health, culture, sports, spa, religious… etc. fairs.
Those facts are decreasing the impact of large tourism fairs since number of exhibitors and visitors attending to large tourism fairs decreases.
We are not seeing previous number of participations to large travel exhibitions such as ITB – Berlin and WTM – London. The situation at Fitur-Madrid and Bit – Milan that are once titled as large tourism fairs is worse.
If they are not obliged to attend, tourism professionals are not participating in those travel exhibitions; even they don’t visit as a visitor.
Now, Internet, online marketing, social media become the most important primary tools of both promotion and marketing.