NYC & Company, New York City’s official marketing, tourism and partnership organisation, opens bookings today (19th August 2013), for performances during Broadway Week – 2nd – 15th September 2013.
Returning for its sixth iteration, Broadway Week was created in the winter of 2011 to boost ticket sales for Broadway while providing savings for New Yorkers and visitors alike. Through NYC & Company’s Broadway Week promotion, more than 300,000 theatre tickets have been sold, generating nearly $20 million in revenue. Tickets for Broadway Week Fall 2013 are on sale at www.nycgo.com/broadwayweek.
“Nothing says New York City like Broadway,” said CEO of NYC & Company George Fertitta. “Each year millions of New Yorkers and tourists visit Broadway to experience the unmatched creativity and talent that define our theatres. Through NYC & Company’s Broadway Week two-for-one ticket promotion, we are giving everyone the opportunity to enjoy some of the best theatre in the world at an affordable price.”
“Broadway contributes over $11 billion to the economy of New York City on top of ticket sales and supports 86,000 local jobs. NYC & Company’s innovative two-for-one programs benefit the city, the industry and, of course, the consumer,” said Charlotte St. Martin, Executive Director of The Broadway League. “Broadway Week has become a much anticipated fall tradition for everyone.”
New Broadway Week participants this autumn include the award-winning shows The Trip to Bountiful and Rodgers & Hammerstein’s Cinderella as well as the highly anticipated productions of Big Fish and The Glass Menagerie.