Lutteropp's death comes a week after a shark bit off her right arm while she was snorkeling on the island of Maui. She was put on life support, but was unable to overcome her injuries.
eTN publisher Juergen Thomas Steinmetz who is also the chairman of the International Coalition of Tourism Partners, a member of the Export Council (US Department of Commerce) in Honolulu and president of the private Hawaii Tourism Association reported that a word of sympathy and a media statement from the Hawaii Tourism Authority (HTA) should be released. eTN contacted HTA to get such a statement without response.
Is it ok for a Tourism Board to ignore a death of a visitor? eTN publisher Juergen Thomas Steinmetz didn't think so. As publisher of Focus on Travel News, I also think same way as him.
Associations, organizations that are responsible for promoting tourism not only in Hawaii but all around the world should be more responsible and sensitive such incidents. A word of sympathy is a good way to minimize the brand image of countries and destinations.