The Tourism Industry Association New Zealand (TIA) and the Pacific Asia Travel Association (PATA) today signed a Memorandum of Understanding (MOU) that will focus on four main areas of co-operation: the sharing of information and insight, support for collective policy and advocacy positions, industry connectivity, collaboration on mutual events.
Under the new agreement, PATA will provide TIA with access to its many insight reports that analyze trends in Asia and Pacific tourism, including the excellent aviation data it compiles.
In return TIA will provide PATA with relevant New Zealand reports and statistics to help PATA broaden its own insight base. Both organizations will then be able to co-brand this information and make it available to their members.
PATA CEO Mario Hardy says, “We are delighted to be working with Tourism Industry Association New Zealand and believe that this partnership will enable tourism professionals to gain comprehensive tourism insights enabling faster and smarter decisions. At PATA, we understand that in today’s environment having access to data and making analytic based decisions is essential in maintaining a competitive advantage.”
TIA Chief Executive Chris Roberts says the partnership with PATA supports the goals of Tourism 2025, particularly around improving insights available to the tourism industry.
The partnership will also see TIA and PATA support each other in confronting issues in the Asia and Pacific region such as aviation, climate change and taxation.
Other areas of cooperation will involve TIA and PATA providing reciprocal networking opportunities and assisting in providing contacts and introductions to each other’s members and collaboration on events.