San Francisco welcomed 18.01 million visitors in 2014, an increase of 6.5 percent from 2013. “The growth of San Francisco’s visitor industry continued to break records in 2014,” said Joe D'Alessandro, San Francisco Travel president and CEO. “Both visitor spending and the total number of visitors have reached the highest levels ever.”
18.01 million visitors in 2014 spent $10.67 billion in 2014, up 13.7 percent from the previous year. The tourism industry generated $665 million in taxes for the City of San Francisco, up eight percent from the previous year. The number of jobs supported by tourism rose 13.2 percent to 87,005 jobs in 2014, with an annual payroll of $2.67 billion, an increase of 15.9 percent.
In 2014, there was an average of 150,412 visitors in San Francisco each day. Visitor spending equated to $29.23 million daily (including spending related to meetings and conventions).
San Francisco Travel also reported that 130,000 people stayed in peer-to-peer lodging such as Airbnb. Cruise ships saw 260,000 passengers embark and debark in San Francisco. These market segments had not been tracked previously.
In 2014, San Francisco Travel booked 41 conventions at Moscone Center, which will fill 939,115 hotel room nights between 2014 and 2029. Their attendees and exhibitors will spend an estimated $679,172,475.
“While domestic leisure, business and convention travel continue to expand, most of the industry's growth in recent years has been in the international sector. Since 2009, international visitor spending in San Francisco has grown 71 percent. In the same time frame, domestic spending grew 25 percent,” D’Alessandro continued. “We estimate that San Francisco had 4.1 million international visitors in 2014, about 31 percent of our visitors from outside the Bay Area (or 22.8 percent of all visitors). They spent $3.4 billion, or 34 percent of the total spent by all visitors.”