pata ceo challange2015

The Pacific Asia Travel Association (PATA) joins forces with TripAdvisor to offer US$1 million in advertising campaigns for two winning destinations at the PATA CEO Challenge 2015. The two winning entries will work with TripAdvisor to develop and create digital marketing campaigns to showcase their destinations to TripAdvisor’s global audience, each valued at US$500,000.

In addition, the winners will be presented the PATA CEO Challenge 2015 Top Destination Award during an award ceremony at the PATA Aligned Advocacy Dinner on November 2, 2015 in London, United Kingdom, prior to World Travel Market 2015.

The PATA CEO Challenge 2015 embraces the uniqueness and diversity of heritages, cultures, customs and natural beauty of the world’s diverse destinations. It aims to promote and enhance the number of visitors to emerging destinations (regions, states, or provinces, and second-tier/third tier cities), and enhances tourism development in the most sustainable manner.

The PATA CEO Challenge 2015 is open to all regions, states, provinces, second-tier cities, and third-tier cities worldwide, while countries and first-tier cities are not qualified to participate. Both PATA member and non-member organisations and destinations are welcomed to submit entries.

Entries must show how their marketing campaign is contributing to the sustainable growth of tourism to the destination and economic empowerment to the local communities.

Two awards will be presented during the PATA Aligned Advocacy Dinner on Sunday, November 2, 2015, prior to World Travel Market 2015 in London, United Kingdom, in the categories of States, Regions and Provinces; and Second-tier/Third-tier Cities. The dinner will be attended by hundreds of industry professionals and guests.

For more information about the PATA CEO Challenge 2015, please visit