Authored by LGBT travel experts Jeff Guaracino and Ed Salvato, and published by the Harrington Park Press, “Handbook of LGBT Tourism and Hospitality: A Guide for Business Practice” is now available for marketing professionals, business owners, and allied professionals.
The Handbook of LGBT Tourism and Hospitality is an easy-to-read, practical, and relevant guidebook that includes interviews with nearly a hundred industry experts, and analyzing multiple emerging trends among LGBT travelers.
The handbook will help marketing professionals, business owners, and allied professionals compete in the increasingly competitive global LGBT travel and hospitality industry. Dozens of contributors helped make this book the most inclusive and comprehensive guide of its kind. It is intended for industry specialists in the tourism and hospitality fields, as well as academics and students in tourism and hospitality studies.
To prepare this handbook, co-authors Guaracino and Salvato traveled to six continents and worked with hundreds of individuals and companies. Input from almost a hundred expert industry consultants and authorities helped make this book the most inclusive and comprehensive guide of its kind.
Given the vast opportunity for diverse marketing to LGBT travelers, it is published at an opportune time as the LGBT tourism and hospitality industry expands in a challenging political climate.
According to Thomas Roth, President of Community Marketing & Insights: “[This volume is] Educational. Balanced. Entertaining. Practical. Required! These are just a few words that come to mind when reviewing this tremendous achievement. Jeff and Ed share invaluable insights that can only come with decades of personal experience and professional success in LGBT travel. They’ve formulated all that and more into a well-organized manual for any reader, from the doe-eyed newbie to the long-time veteran, to help set and achieve realistic goals. It can be read in one sitting or referenced throughout a career. Or both.”
According to Bob Witeck, President of Witeck Communications: “Our human impulse to travel is grounded in curiosity, adventure, and romance—whether we’re gay or straight. What often sets LGBT travel apart are our lifelong needs for community, acceptance, and safety. Few writers are better than Jeff Guaracino and Ed Salvato to distill their expert knowledge across 6 continents into the best practices found in this one essential book.”