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Massachusetts Tourism achieved Record-High Spending

28 million domestic and international visitors spent a record-breaking $20.7 billion in Massachusetts in 2016, according to a new report released by the United States Travel Association (USTA) and the U.S. Department of Commerce. The $20.7 billion in direct spending generated $1.4 billion in combined state and local taxes, an increase of 5.1% from 2015.

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Domestic travel direct spending in Massachusetts totaled $17.9 billion, a 2.4% increase, while international visitors spent $2.8 billion in 2016, a 3.1% increase from the previous year, according to numbers released by USTA. The number of tourism-related jobs increased by 4,100 over 2015, for a total of 139,100 jobs in 2016.

“Jobs are essential to a strong economy in Massachusetts,” said Housing and Economic Development Secretary Jay Ash. “The 4,100 new jobs produced in 2016 run the spectrum from entry level positions to middle management jobs to career paths, demonstrating the vitality of the Commonwealth’s tourism industry.”

“The entire Commonwealth benefits from tourism, so these numbers are especially important to the 351 cities and towns as well as the small businesses that make Massachusetts such a welcoming destination,” said Assistant Secretary of Business Development and International Trade Nam Pham.

The significant increase of 3.1% in spending from international visitors sharply contrasts with International spending in the rest of the U.S. which decreased by 2.1%.

“Massachusetts continues to be a global destination thanks to its innovation economy, colleges and medical centers, culture, history and natural beauty,” said Executive Director of the Massachusetts Office of Travel & Tourism Francois-Laurent Nivaud.

“International travelers have more options than ever to come to Massachusetts, thanks to the steady expansion of 54 international direct route flights out of Logan International Airport. MOTT has marketing representation in 11 countries as we continue to focus on international visitors who spend more time and more money when traveling,” said Nivaud.

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