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Toronto and New York City Sign City-to-City Partnership

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Tourism Toronto and NYC & Company, the official destination marketing organizations for their respective cities signed an official partnership to boost tourism between Toronto and New York City. This is the first ever city-to-city tourism partnership of its kind for Toronto and the first Canadian partnership for NYC & Company.

The two-year alliance includes a collaboration agreement between the two destination marketing organizations, the exchange of marketing assets to boost reciprocal travel, and the sharing of best practices in tourism marketing.

To celebrate the partnership between Tourism Toronto and NYC & Company, Air Canada just launched a sale, with fares from New York City to Toronto as low as $87 USD one-way, and from Toronto to New York as low as $155 CAD one-way, for travel until February 15, 2018 (total fare including taxes fees. A 7-day advance purchase and conditions apply). Book by October 23 at or through travel agents.

Air Canada is the airline offering the most service between Toronto and the New York City area, with a total of up to 21 return flights a day to LaGuardia and Newark airports.

The city-to-city partnership includes a swap of marketing and advertising assets to influence seasonal travel. Both cities will exchange $500,000 in assets to promote the other destination in their respective city.

In New York City, advertisements will appear on bus stop shelters across all five boroughs beginning October 23, 2017 for 8 weeks to promote Toronto. New York City advertisements will be featured in Toronto through out-of-home media and radio beginning the third week of November and running into February 2018.

As part of the agreement, New York City and Toronto will also share best practices in tourism management to increase the number of visitors between both markets in the years ahead.

Canada is New York City’s third largest source of international visitation—last year, the city welcomed 928,000 visitors. In 2017, that number is projected to grow to 938,000. Toronto is the largest source market of visitation from Canada to NYC.

In 2016, Toronto welcomed 2.8 million American visitors – the eighth consecutive year of growth from the important U.S. market. New York State is the largest source market within the U.S. at 637,000 visitors and the greater New York City area accounts for approximately half of that total.

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