World Travel & Tourism Council (WTTC) launched a new Travel & Tourism Power and Performance Report, revealing most powerful and best performing countries in tourism industry.
Using WTTC’s annual economic impact data, this new report ranks the performance of 185 countries over the last seven-year period, combining four indicators: contribution of Travel & Tourism to GDP, international visitor spend, domestic tourism spend and capital investment in tourism. The inclusion of domestic spend and investment allows for a more rounded measure of performance and prioritisation than the more usual measures of GDP contribution and international spend.
The report includes two rankings. The ‘Power’ ranking looks at those countries whose T&T has grown most in absolute terms over the past seven years. These countries are those which are powering T&T growth.
The top ten countries in the Power ranking are:
1.China
2.USA
3.India
4. Mexico
5. United Kingdom
6. Spain
7. Turkey
8. Canada
9. Indonesia
10. = Australia and United Arab Emirates
The ‘Performance’ ranking looks at those countries whose T&T has grown most quickly in percentage terms over the past seven years. These countries are those which are maximising the opportunity of tourism to drive economic development.
The top ten countries in the Performance ranking are:
1. Myanmar
2. Iraq
3. Georgia
4. Rwanda
5. Iceland
6. Nicaragua
7. Qatar
8. Congo
9. Armenia
10. Ivory Coast
